Is there a Korean term for "kawaii"?

Japan may have its "kawaii" culture, but Korea is pretty cute, too. They like Hello Kitty and giggle a lot on their TV shows, and their subway Smartrip cards are shaped like teddy bears and hearts and cartoon whales. I don't mind, I like cute culture. Of course there's the sophistication, too, but there's no denying the, well, cute is really the only word for it. It's a good thing.